"Pain for Progression"
Owner Rob Wheeler started making longboards in his parents basement when he was 13 (2003). Hand crafting each board for himself and friends to hurl themselves down steep roads to create the awesome rush of adrenaline and stoke. We were instantly hooked and never looked back.
Since our incorporation in 2010 we built a team of talented riders to push the progression of the boards and sport of longboarding. We competed in freestyle, downhill and push events and even hosted many of our own and still do (Skate the Cape & Rip the Elwood).
When you pick up one of our Longboards you can see the extensive detail and craftsmanship as each one is still made by hand. As you jump on the board and ride away you are transported to a wave, a snowy mountain and a state of bliss. Ride the Lifestyle with us!